Hello Reader,& happy Friday! 🌿 This week I shared the content automation that finally got carousel design off my plate. Then Kajabi emailed me to explain how much I’m supposedly spending on my business 😅 Both brought me back to what deserves time and money, and what needs to be in place first. Three things inside: → The automation that more than tripled my written content, and what made it work→ The $1,024 monthly tech stack I apparently need (to be exact- a fraction of what I'm saving each...
9 days ago • 3 min read
Hello Reader & happy Friday! 🌿 Three things inside this week, all pointing at the same idea: a strong offer comes first, and AI works from it. → A 3-question test that shows whether ChatGPT, Claude and Gemini will recommend your business → The worst advice I ever paid for, and the diagnostic I built because of it → An honest scorecard of where AI has and hasn't paid off for me (A bit of a longer one today. The prompt and the diagnostic are the parts to keep if you only have a few minutes.) 1-...
16 days ago • 5 min read
Hello Reader & happy Friday! 🌿🕊 This month inside the Quiet AI Accelerator, we're moving up a level with AI (level 3, see below). Here's what's inside this week: → The upkeep AI tutorials tend to skip: traps hiding in AI automations → A 3-minute Testimonial Miner walkthrough (short video, use 1.5 speed if my accent is too much 😆) → Automations you can test easily → A small holiday check-in ☺️ The upkeep AI tutorials tend to skip On a recent Zoom call, someone told me they'd switched off their...
23 days ago • 3 min read
hello Reader & happy Friday 🕊 Now about a trend that's not so positive... And you've probably noticed it already. The negative effects AI is starting to have on people. The scatter. The tiredness. That feeling of running faster and somehow getting less. It saddens me, because AI was meant to hand us time back, and for a lot of people it's quietly doing the opposite. Here's why, as I see it. So much of it gets deployed with nothing underneath. No business strategy, no performance testing, no...
about 1 month ago • 4 min read
hey Reader,I'm on holiday right now - and one of my favorite things during time off is to step back, listen to podcasts, and think creatively about my business. Today I listened to a recent Diary of a CEO episode and I believe its message is worth sharing with you all: Small expertise businesses are having their moment. Good news that made me happy. And not just for me. If you're on my list, I suppose you're either building one such business or considering it. (right? 🤓) Here's what stood out...
about 1 month ago • 2 min read
hey Reader, Have you noticed the same, or is it just me? A lot of people are in a rush lately. To build, to launch, to try whatever AI tool arrived this week. In most cases it gets them to revenue later, not sooner. I'm not sure why this one is so hard to grasp: AI can't fix a fragile business structure. It will run that structure faster — into confusion, or into a company that can't scale. Which is one of the reasons AI sits third in my business systems sequence. Definitely not first. ♻️...
about 2 months ago • 1 min read
Hi Reader, Something I learned long before AI existed. In my first agency, I built hundreds of pages of SOPs and a very thorough briefing questionnaire — years before anyone in my industry used these as a selling point. They were detailed and clear, and included how to react in different crisis scenarios. Yet even with all the answers written down, some employees still ignored them. 😳 That was usually the real reason behind the weaker results — not their intelligence or experience. AI, it...
2 months ago • 2 min read
Hi Reader,AI exposure in your offer is not a verdict on your expertise. I want to say that plainly, because the 80% test may land heavily for some people. But if it does surface gaps, I'd rather you find them now. Now is when the fix isn't just cheap — it's genuinely easy. And the improvements you make are exactly what AI can then boost. I'm saying it because this window is the widest I've seen in 24 years of building businesses. And it's open right now. It would be a pity for capable experts...
3 months ago • 2 min read