hello Reader & happy Friday 🕊

Now about a trend that's not so positive... And you've probably noticed it already.
The negative effects AI is starting to have on people.

The scatter. The tiredness. That feeling of running faster and somehow getting less.

It saddens me, because AI was meant to hand us time back, and for a lot of people it's quietly doing the opposite.

Here's why, as I see it.
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So much of it gets deployed with nothing underneath. No business strategy, no performance testing, no SOPs and documented approach. And AI with nothing solid beneath it won't move you forward. It wastes your time and pushes the results you were chasing further away.

The sting is that it bites hardest exactly where it matters most. Your sales and your outreach.

Two of the highest-leverage activities in any business, and the two people rush to automate first, on the shakiest ground.

High leverage turned into high-speed waste.
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This one runs a little longer than usual, because I want to show you the other way, from my own desk.

👩🏼‍💼 My podcast/guest workshop pitching process, and what AI actually did to it, in three phases.

Phase 1. All me, no AI.

Every pitch written by hand. I'm not sure of my exact stats, but I hardly pitched myself more than 3 or 4 times a month. 😣 One month, if I remember right, I neglected it completely.

Phase 2. The AI pitch assistant, - I call her Paige. 🤓

Back in 2025 I bought one. From a trusted source, someone I knew was excellent at her work, not something random off the internet.

It performed at about 6-7 out of 10, and it lifted my pitching right away. Writing a good pitch used to take me hours, and being a bit of a perfectionist, I'd rewrite it 3 or 4 times before sending. That time dropped sharply.

Then I went to work on it. I kept asking Claude to refine the outputs, first with Opus 4.8 (better than Opus 5, in my opinion). I started editing a lot less, maybe 20 to 30%, and my pitching climbed again. Then I refined it once more with Fable. After that I could use it changing a few words at most. Sometimes not at all.

Why so little editing?

My brand voice and brand book are deep, and my AI knows them well. So this assistant, like the other 40 I currently use, is a good one, trained in my voice. (Without the work I'd put into my ultimate brand book, I'd still be editing heavily.)

Its playbook and instructions are strong too.

The assistant is built on ROPE: Relevant, Organic, Proof, Easy. A recognized pitching framework that works, and one that puts the person I'm reaching, and what they care about, first. Which is where any outreach should start if we want the business to grow.

Phase 2 more than doubled my output per month.

Still, I was the one choosing who to pitch, selecting the podcasts, hunting down submission links and LinkedIn profiles.
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Phase 3. Paige, my pitch assistant automated with Cowork (Claude).

I was happy with how it performed, so I knew it was ready for its next phase: automation.

What I added was one simple scheduled task in Cowork, with a detailed prompt, sitting on top of that assistant.

A weekly job that does the research for me against clear guidelines and updates my Notion file with everything I need: submission links, pitches, emails, LinkedIn profiles, notes on their latest episode, etc.

Because the skill underneath was built well, I could automate it safely.

The result went past doubling, past tripling. It's up more than 500% a month.

It may be just a small AI "system," but it's an example of AI implemented well and strategically. Since it handles a high-leverage activity.
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Plus I'm enjoying the process far more.
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This scheduled task went through its own testing and refining before I was happy with it (about 3 times)
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But now I'm approaching far more people than in the months before, on a rhythm that works for my business, not on whatever energy I have left on a Tuesday.

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That's what I call a strategic AI move. This is AI used well, the kind that really amplifies.

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This month, my Quiet AI cohort gets to test this pitching automation themselves. Alongside a second one, more complex, built around their content system.

The content one is a different animal…

Automating content, moving cards across my Notion board from one column to the next, reading what each one needs changed and why, then updating it: that took about twenty rounds of iteration before I was happy with the results.

Just to give you a sense of the complexity, that's twenty rounds on the scheduled task alone. I'm not counting the AI assistants it uses (about 9 of them, well trained and performing well- also after several rounds of improvements).

I hope walking you through all of that shows you what it looks like to implement AI in a way that actually serves you.
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So these two automations are what I'm handing the cohort next. And the timing is deliberate, which is really the heart of this.

Quiet AI is built so it doesn't overwhelm. Those in the cohort got the assistants first. On purpose. I didn't hand over the automations at the same time.

Give someone a stack of assistants and the automations on top, all at once, before they've had time to test each one and live with it, and that's the exact moment it becomes too much. An assistant you can open and try in ten minutes builds trust. Automating everything the same day would've been pressure, in the best case. So the content automation comes now, when they had a bit of time with their content assistants first.
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My recommendation:

Get the business strategy right first – your vision and offer. Then let AI carry the load while keeping an eye on its performance and improving until it runs smoothly.

Quiet AI will open its doors again soon, for anyone who wants the full build. Second cohort. Founding rate*, one level up, never coming back again.

More on that soon.
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With love, strong coffee, and zero tolerance for burnout,
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Diana 🩵

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P.S. A word on the price, because I'd rather be straight than clever.

$79 a month is the second founding rate, and the lowest Quiet AI will ever be. Founding members come in while I'm still building the curriculum, which means every system and assistant I add lands in your account as it ships, at the same locked rate. That's already 5 business systems and 16 assistants (strategy, copywriting, content), with more on the way.

For context: I paid thousands for the first assistants I ever bought. And the ones inside Quiet AI perform noticeably better. So at $79 a month, it's by far the best rate you'll find for what's in it.
That rate steps up with each cohort and will never come back.

PS 2- if you prefer to short & slides here's the carousel on the topic
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